Minsangi's Afritudes Calls for Dialogue Between Cultures

For several years now, Made in Cameroon has been gaining a foothold and standing out thanks to the creations of entrepreneurs in the fashion sector. The creativity of some is inspired by the traditions and cultural diversity of our beloved 237, while others are inspired by the latest news, the behaviour of the population and significant events in the country. This is the case of Minsangi, who was inspired by the celebration of the national unity to launch its new collection: Afritudes.

Afritudes collection is created for women who are willing to fight for peace, love and respect between peoples, as are the women of Anlu. This collection is also a plea to people to live together peacefully and constructively in a multicultural world, and to develop a sense of community and belonging. It unites and unifies the Kom people of Cameroon with the Amazigh people of Morocco. This collection draws its inspiration from the Kom know-how (the Afo-A-Kom), which is mixed with the Amazigh know-how: a perfect blend.

The collection uses royal Kom symbols and Amazigh textiles. Red, yellow, orange, green, to advocate peace and love. The shoulders are highlighted, the dresses are loose, richly decorated, the contrasts are pronounced.
The collection meets your needs of the season:
💥Loose-fitting clothes that allow you to be comfortable and relaxed: the Afroleisure
💥Ready-to-wear scarves to make your life easier
💥Jewellery to help you assert your Afrocentricity

The entire collection was showcased on the 29th of April, at Somatel Hotel (Douala, Cameroon). African fashion has become a well-appreciated concept in the global fashion ecosystem. It is not a new topic, which encourages showing another image of Africa and helps people to feel belonging to a community.

Minsangi is an African authentic ready-to-wear brand that addresses the lack of traditional related outfits, for the African and Afro-descendant woman who want to feel belonging to a community. We target the Woman’s apparel segment. We utilize scientific research to gather information and get inspiration for our collections to show the true image of Africa. The items produced are both affordable and of high quality, while we support women and young people who work with us. Minsangi sells online through e-commerce stores (Afrikrea, Miiriya). We are also implementing a local store where we plan to do events, training and workshops.